Marketing For Tradespeople Who Hate Marketing.
No miracles. No buzzwords. For RM297 a month we build the system that makes your phone ring — website, reviews and follow-ups that work while you’re on the roof. You still have to answer the phone, though. Deal?
The proof is in the pudding… let’s see what our clients have to say.
Ahmad
Aircon Servicing, Kota Kinabalu
★★★★★First week with the missed-call thing, it caught 3 jobs I would have lost. Phone rings while I’m on a ladder — now it answers itself.
Mei Ling
Plumbing, Kuching
★★★★★We went from 4 Google reviews to 47 in three months. I didn’t chase anyone. The system did.
Hafiz
Renovation, Penampang
★★★★★First organic lead in 10 days. They said “found you on Google.” I nearly dropped my coffee.
Wei Jian
Electrical, Miri
★★★★★I hate computers. Genuinely. This still works for me, which says a lot.
Siti
Curtains & Blinds, Sandakan
★★★★★The one-click campaign brought back 6 old customers in a weekend. Six! From people I forgot existed.
Daniel
Pressure Washing, Kuching
★★★★★Honest bunch. Told me on the first call SEO would take months. It took months. But it came.
Nurul
Pest Control, Tawau
★★★★★Customers keep saying the website looks more professional than companies twice our size. Good. Let them think we’re huge.
Anand
Painting, Kota Kinabalu
★★★★★The WhatsApp auto-reply saved a 2am emergency job. RM2,800 job. The subscription paid for itself ten times that night.
Faridah
Landscaping, Kuching
★★★★★I was paying an agency RM1,500 a month for less than this. Still slightly angry about that, honestly.
Kok Seng
Roofing, Sibu
★★★★★Review funnel is sneaky good. Customers who swore they’d “do it later” actually do it after the second reminder.
Aminah
Kitchen Cabinets, Kota Kinabalu
★★★★★Phone started ringing in week two. Slowed down? Never. My only complaint is I need to hire now.
Jason
CCTV & Alarm, Labuan
★★★★★Launch call really was just two buttons. I timed it. Eleven minutes, and most of that was me asking unnecessary questions.
A Website That Actually Does Something
Pretty is nice. Pretty that sends jobs to your phone is better.
-
Visitors become WhatsApp chats
Every page nudges visitors into a WhatsApp conversation that lands straight on your phone. No contact forms shouting into the void.
-
Found on Google
Built so people searching “aircon service near me” actually find you. Revolutionary concept, we know.
-
Looks right on phones
Most of your customers are browsing from a sofa at 10pm. The site works where they are.
-
Shows off your best reviews
Your 5-star reviews get front-row seats. Your one grumpy customer from 2019 does not.
The 5-Star Review Funnel
Your happy customers forget to leave reviews. We remind them. Politely. Repeatedly.
-
Automatic follow-ups
After every job, customers get friendly reminders until the review lands. You do nothing. That’s the point.
-
One-tap requests
Send a review request from your phone in one tap, while you’re still packing up the van.
-
Steers toward 5 stars
Happy customers get pointed to Google. Unhappy ones get pointed to you first — so you can fix it quietly.
-
Reviews compound
More reviews mean higher ranking, which means more calls, which means more reviews. A flywheel, not magic.
Missed Call WhatsApp-Back
You’re on a roof. Your next customer is calling. This handles it.
-
Instant WhatsApp reply
Every missed call gets an automatic WhatsApp message within seconds. The lead stays warm while you finish the job.
-
Works 24/7
11pm emergency call while you sleep? They get a reply tonight, you get the job details in the morning.
-
Keeps the conversation going
People reply to messages from numbers they’d never call back. Once they’re chatting, they’re yours.
-
One saved call pays the bill
One rescued job usually covers the whole month. We did the math so you don’t have to.
One-Click Marketing Campaigns
Marketing campaigns, minus the part where you have to do marketing.
-
Pre-built and ready
Referral campaigns, repeat-customer offers, festive-season reminders — written, tested, and sitting there waiting.
-
One click. Actually one.
Pick a campaign, press the button, go back to work. That’s the entire tutorial.
-
Your old customers are gold
Winning back a past customer is far cheaper than finding a new one. These campaigns dig through your list for you.
Local SEO (The Honest Version)
Rank #1 in a week! …Just kidding. SEO takes months, and anyone who says otherwise is lying to you.
-
Slow, steady, real
We do the unglamorous work — listings, keywords, content. Rankings climb over months, not days.
-
Qualified leads, not tire-kickers
People searching for your trade in your town are ready to buy. Better than paying for clicks from the merely curious.
-
We show you the numbers
Plain-language monthly updates. If something isn’t working yet, we say so. Wild, right?
-
Compounds while you sleep
Paid ads stop the moment you stop paying. SEO keeps paying you back.
Serving all these trades and more…
-
Aircon Servicing
-
Plumbing
-
Electrical
-
Roofing
-
Renovation
-
Landscaping
-
Pest Control
-
Painting
-
Movers
-
Pressure Washing
-
Tilers
-
Welding & Grills
-
Kitchen Cabinets
-
Plaster Ceiling
-
Waterproofing
-
Auto Detailing
-
CCTV & Alarm
-
Solar Installers
-
Curtains & Blinds
-
Septic & Drainage
What working with us looks like
Demo Call (20 mins)
Honestly? It’s a sales call — we just didn’t want to scare you. We answer every question and show you live results from real clients. No slides, no pressure, no “limited-time offer.”
We Build Your System (7–10 days)
You fill in a short onboarding form (shorter than a JPJ form, promise). Then we disappear and build your website, review funnel and automations while you keep working.
Launch Call (25 mins)
We walk you through everything you need to run it. And by “everything” we mean pressing two buttons. You’ll manage.
Why we’re “totally unique”… just like everyone else, right?
-
Simple To Use
If you can send a WhatsApp message, you can run this. We built it for people with actual jobs, not for people who enjoy dashboards.
-
Affordable
RM297 a month, flat. Priced to keep you for 10 years, not to squeeze you for 10 weeks.
-
No Contracts
Cancel anytime. If you’re happy, you’ll stay. If we have to trap you with paperwork, we’ve already failed.
-
No-Fluff Honesty
We tell you what works, what doesn’t, and what needs time. If that costs us a sale, fine — it saves us an awkward breakup later.
-
We Have Proof
Real clients, real phone calls, real reviews. Scroll up to the testimonials — or better, ask us on the demo call and we’ll show you live accounts.
-
Constant Improvements
The system you buy today gets better every month, automatically. You don’t pay extra for upgrades. You probably won’t even notice them. They’re there.
In the news
-
The Star · March 2026
The Sabah startup helping tradespeople fight back online
How a flat-fee subscription is putting local contractors on the first page of Google.
Read Article → -
Daily Express · January 2026
Missed calls are costing KK businesses thousands — this fixes it
Borneon’s WhatsApp auto-reply turns missed calls into booked jobs.
Read Article → -
Borneo Post · November 2025
No contracts, no buzzwords: the anti-agency agency
A look at the marketing company that opens its sales calls by admitting they’re sales calls.
Read Article →
Just so you know we’re legit, we partner with…
- LOGO: Google Business Profile
- LOGO: WhatsApp Business
- LOGO: Meta
- LOGO: Stripe
- LOGO: Twilio
- LOGO: Cloudflare
- LOGO: Google Analytics
- LOGO: Mailchimp
- LOGO: Canva
- LOGO: Zapier
- LOGO: Calendly
- LOGO: Semrush
Questions people actually ask
Honest answer: it depends mostly on you. The missed-call WhatsApp-back and review funnel start working in week one — those are plumbing, they just work. But the bigger results (ranking on Google, steady organic leads) take months, and they only happen if you actually use the system: send the review requests, reply to the chats, run the campaigns. We are a foundation, not a miracle. Anyone promising you a flood of leads by Friday is selling you something — and it isn’t results.
RM297 a month makes some people suspicious, and fair enough — agencies charge five times that. The difference: we built the system once and it serves hundreds of businesses, so we don’t need to charge you for an account manager’s lunch meetings. We’d rather have a customer who happily pays for 10 years than one who feels robbed after 10 weeks. Low price, low churn, everyone sleeps well. That’s the whole business model.
You cancel, you stop paying, that’s it — no contracts, no exit fees, no guilt-trip phone calls. Your Google reviews are yours forever; nobody can take those away. The website, automations and funnel are part of the subscription, so they stop when the subscription stops. We’ll hand over anything that’s portable and wish you well. If you come back later, we’ll even pretend the breakup never happened.
Yes — eventually, and we want to be straight about the “eventually.” We build every site so Google can read it properly, we set up your Business Profile, and we do the local SEO work month after month. New sites typically start showing up for local searches within a few months, faster in smaller towns, slower in crowded markets like KL. What we won’t do is promise “#1 ranking guaranteed” — nobody can guarantee that, including the people who guarantee it.
Word of mouth is the best marketing there is — and a website makes it work harder. Here’s what actually happens: your happy customer recommends you in a WhatsApp group, and the first thing people do is Google your name. If they find nothing — or worse, find your competitor’s shiny site with 200 reviews — that recommendation just leaked away. The website doesn’t replace word of mouth. It catches it.
Yes. We started in Borneo (hence the name, and the orangutan) but the system works anywhere in Malaysia — Semenanjung included. Reviews, WhatsApp and Google work the same in Penang as they do in Kota Kinabalu. The only thing that changes is how crowded your local market is, and we’ll tell you honestly on the call what that means for your timeline.
Want to schedule a time to talk?
Twenty minutes. We show you real client results, you ask the hard questions. Worst case, you leave knowing exactly what you’re not missing.
Book A CallStill not convinced? Fair. Here’s round two.
Ramli
Septic & Drainage, Kuching
★★★★★Not a glamorous trade. The website still makes us look good, and the reviews do the talking.
Pei Shan
Auto Detailing, Kota Kinabalu
★★★★★Booked 9 details in the first month from the site. Before that, my “website” was a Facebook page from 2017.
Azlan
Solar Installers, Miri
★★★★★They said “SEO takes time” so often I got annoyed. Month four: first page for solar in Miri. Fine. They were right.
Grace
Movers, Kuching
★★★★★The missed-call text-back catches people comparing 3 movers at once. We reply first, we win. Simple as that.
Hakim
Waterproofing, Sandakan
★★★★★Rainy season used to be chaos — missed calls everywhere. Now every missed call becomes a WhatsApp chat. Zero leads leaked.
Vincent
Tilers, Bintulu
★★★★★I asked them to make me rank #1 in a week. They laughed. Politely. Then explained the real plan. Respect.
Rohana
Plaster Ceiling, Kota Kinabalu
★★★★★My son set it up during the launch call, but honestly I run it myself now. Two buttons. They weren’t joking.
Marcus
Welding & Grills, Kuching
★★★★★Custom grill orders doubled since the review wall went up. People trust 60 reviews more than my word, apparently.
Zainab
Painting, Tawau
★★★★★Cancelled my old agency, kept Borneon. The price difference pays my helper’s salary. Not joking.
Liyana
Pest Control, Kuching
★★★★★The festive-season campaign filled two weeks of bookings before Raya. One click. I felt like I cheated.
Dominic
General Contractor, Kota Kinabalu
★★★★★I’m the “word of mouth is enough” guy. I was wrong. Word of mouth now lands on my website and turns into WhatsApp chats.
Suria
Aircon Servicing, Kuala Lumpur
★★★★★KL market is brutal but the review funnel keeps us ahead. 80+ reviews and counting. Competitors noticed.